Wanna know how Viraly got its pure and mesmerizing aroma?
In the year 1970, the success light fell on us and we made the first step to change the dimensions of the dairy industry. It was Mr.Sellakumar who initiated the brand “Viraly” four decades ago in the villages around Oddanchatram. We stared at a small point with the great business ethics, tactical practices and big goals to be achieved. Following our ancestor, Mr.Vijayan and Mr. Aditya Kumar Vijayan are currently leading our brand in the route to ensure the success.
In a span of less than 50 years, our business has expanded with the branches in and around Tamil Nadu and “Viraly” has become the synonym of Purity and Premium nature. We know that every drop of the farmer’s sweat matters, we started by directly procure the milk from them and now we involve them in ghee making process by this way, we help more than over 15,000 families by our business and it also helps us in providing the fresh and mesmerizing taste to all our products.
Our product portfolio currently includes Ghee & Butter. Our Ghee is considered and celebrated by all our customers as the main ingredient of the taste. All our products are rich in aroma and a good source of Vitamin A, E, D. We believe and ensure that Quality is never a choice so there is the primary check at every stage. With the perfect quality check and perfect making process, we ensure to provide you with the best of dairy to taste.
With the 2 years of experience in Milk business “Viraly” was born in the year 1970. Mr. Sellakumar started the trading operations of Viraly by processing the cream and butter and selling in bulk quantities meeting the demands of bulk buyers.
With the success of cream and butter trading ghee was brought under the portfolio of Viraly and sold in bulk quantities.
Our father’s shoe is always special and it was in the year of 1987 Mr.Vijayan stepped into shoes of Mr. Sellakumar.
The retails outlets are established in the Madurai, Mayiladudurai, Chennai & Banglore.
The brand got its grade certificate ”Agmark” in the year 2001 after getting incorporated & stepping into selling retail packs In the year 2000.
The year to be remembered in the history of Viraly, yes we got our first global branch in Srilanka after the brand being established under the vision of Mr. Aditya Kumar Vijayan who joined the Viraly team as a CEO in 2017.
In 1970, we started with the aim to clarify all our customer’s demand by clarifying the butter. We started at a small village but now we have branches all around TamilNadu & satisfying all our customer’s dairy needs.Our family run business’s vision and the mission will definitely astonish you.
To be a special companion in every kitchen to help create delicious food.
We believe in being future forward and matching the pace of technology to reach our fast-moving consumers.
Our MD's Message
We started the business concentrating only on milk but later we added butter also in our portfolio. With this strong base, we have introduced Ghee product under the powerful brand name of “VIRALY”. Over the years, Viraly has grown up phenomenally, and, I am very proud to inform that our brand has spread its wings across India.
Without compromising our traditional value, we have introduced the state of the art technology in our manufacturing unit in order to produce very high quality and hygienic ghee product to our customers. As you all are aware, we have a highly qualified and experienced team are involving in this whole process.
I am also very happy to inform you that our product is available in every nook and corner of India, starting from small retail stores to Mega hypermarkets. We make sure that our products are available to each and every store with the help of our experienced stockist. We have different types of SKUs (from 10 ML to 15Kgs/Its) with the attractive pack of Pouch, Jar and Tin. All our products are of the high quality with Agmark – A – grade certificate. We are also the manufacturer of Buffalo Ghee and Liquid Ghee(Mainly used for preparing Sweets) and these products are available only in bulk packages (15 Ltr/Kgs).
Viraly is a high-quality product and we will never compromise the quality, under any circumstances. Our wish is to ensure that our product presence is in each and every end users hand through your (Distributors / Retailers) support. We welcome your participation On this journey.