Original dairy products right to your table!

About Us

Wanna know how Viraly got its pure and mesmerizing aroma?

In the year 1970, the success light fell on us and we made the first step to change the dimensions of the dairy industry. It was Mr.Sellakumar who initiated the brand “Viraly” four decades ago in the villages around Oddanchatram. We stared at a small point with the great business ethics, tactical practices and big goals to be achieved. Following our ancestor, Mr.Vijayan and Mr. Aditya Kumar Vijayan are currently leading our brand in the route to ensure the success.

In a span of less than 50 years, our business has expanded with the branches in and around Tamil Nadu and “Viraly” has become the synonym of Purity and Premium nature. We know that every drop of the farmer’s sweat matters, we started by directly procure the milk from them and now we involve them in ghee making process by this way, we help more than over 15,000 families by our business and it also helps us in providing the fresh and mesmerizing taste to all our products.

Our product portfolio currently includes Ghee & Butter. Our Ghee is considered and celebrated by all our customers as the main ingredient of the taste. All our products are rich in aroma and a good source of Vitamin A, E, D. We believe and ensure that Quality is never a choice so there is the primary check at every stage. With the perfect quality check and perfect making process, we ensure to provide you with the best of dairy to taste.

How It was

Company’s history

With the 2 years of experience in Milk business “Viraly” was born in the year 1970. Mr. Sellakumar started the trading operations of Viraly by processing the cream and butter and selling in bulk quantities meeting the demands of bulk buyers.

With the success of cream and butter trading ghee was brought under the portfolio of Viraly and sold in bulk quantities.

Our father’s shoe is always special and it was in the year of 1987 Mr.Vijayan stepped into shoes of Mr. Sellakumar.

The retails outlets are established in the Madurai, Mayiladudurai, Chennai & Banglore.

The brand got its grade certificate ”Agmark” in the year 2001 after getting incorporated & stepping into selling retail packs In the year 2000.

The year to be remembered in the history of Viraly, yes we got our first global branch in Srilanka after the brand being established under the vision of Mr. Aditya Kumar Vijayan who joined the Viraly team as a CEO in 2017.

WHY US?

In 1970, we started with the aim to clarify all our customer’s demand by clarifying the butter. We started at a small village but now we have branches all around TamilNadu & satisfying all our customer’s dairy needs.Our family run business’s vision and the mission will definitely astonish you.

Buy Viraly fresh & pure butter
Vision

To be a special companion in every kitchen to help create delicious food.

Mission

We believe in being future forward and matching the pace of technology to reach our fast-moving consumers.

Our Values

We are ambitiously driving forth, not only to become a Pan India Brand but also to become the customer’s favorite choice for all the dairy products. We always working hard to bring out the environ where there is always Win/Win situation. We also work hard to create a value for all our customers by providing them the best tasting dairy products. We at Viraly work with full commitment to provide all our customer’s life en enhancement with the mesmerising ghee.

Authenticity

We take pride in saying that all our products are made with the authentic recipes and the fresh milk to provide the best and memorable taste.

Competitive prices

We know every penny counts so our product’s price will be a competitive one which meets the quality and quantity of our product.

Aroma

Since all our products are made with fresh milk and a unique healthy process the fragrance of our products will tempt everyone to taste it.

Appetizing

Viraly is unadulterated so every drop provide a remarkable taste and influence all to taste the purest form of Dairy Products.

Our MD's Message

Vijayan Managing Director of Viraly Ghee

We started the business concentrating only on milk but later we added butter also in our portfolio. With this strong base, we have introduced Ghee product under the powerful brand name of “VIRALY”. Over the years, Viraly has grown up phenomenally, and, I am very proud to inform that our brand has spread its wings across India.

Without compromising our traditional value, we have introduced the state of the art technology in our manufacturing unit in order to produce very high quality and hygienic ghee product to our customers. As you all are aware, we have a highly qualified and experienced team are involving in this whole process.

I am also very happy to inform you that our product is available in every nook and corner of India, starting from small retail stores to Mega hypermarkets. We make sure that our products are available to each and every store with the help of our experienced stockist. We have different types of SKUs (from 10 ML to 15Kgs/Its) with the attractive pack of Pouch, Jar and Tin. All our products are of the high quality with Agmark – A – grade certificate. We are also the manufacturer of Buffalo Ghee and Liquid Ghee(Mainly used for preparing Sweets) and these products are available only in bulk packages (15 Ltr/Kgs).

Viraly is a high-quality product and we will never compromise the quality, under any circumstances. Our wish is to ensure that our product presence is in each and every end users hand through your (Distributors / Retailers) support. We welcome your participation On this journey.

Testimonial

What Our Customer Says

Viraly Ghee is a symbol of purity. It is pure ghee without any adulteration.The food cooked in this become very delicious and tasty. The taste and flavour of the food are totally changed with the use of Viraly. It makes everyone the lover of the food to eat and enjoy it.The packing of the product is also very good which make the content fresh for a long time.

Mr Muthu

Software Engineer

Viraly ghee is one of the best brands of ghee in the market today. The colour and fragrance of ghee prove that it is pure & made up of cows milk. I am personally using this ghee for almost a year & I didn’t find any complaint about Viraly. Every dish I prepare with Viraly brings me more appreciation from all my family members. I do recommend everyone to try this.

Ms Sudha

Home Engineer

The colour and texture of the ghee is just perfect golden clear thick liquid enough to settle on a bowl of hot dal and thin enough to spread on hot roti. Viraly has a low absorbing rate as compared to other oils and problems like high cholesterol and fats can be kept at bay. The Ghee determines the quality of any Indian sweet, so preparing in this Ghee adds value to the sweet. Best for Indian food and suits every dish because Viraly has a light flavour and mesmerising aroma.

Mr Mohan

Hotel Chef
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